The first step in brand awareness is getting noticed. Did you know that 78% of people 18+ notice outdoor advertising? If you play your cards right, that brand awareness will turn into brand recall, which will lead to the ultimate goal: a purchase decision. Your potential customers spend a lot of time outdoors. Whether it […]
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Case Study: fisiocrem Australia at the Commonwealth Games
fisiocrem Australia, a topical cream for muscular aches and pains, was seeking a way to generate mass exposure at the Commonwealth Games on the Gold Coast. Our solution was to take their messaging directly into the crowd with a unique bike billboard campaign including branded apparel and brand ambassadors. By taking branded bikes into the […]
Turn Heads with Bike Billboards
Sticking to the same old marketing techniques can get dull and boring after a while. If you really want your brand to stand out, it’s time to do something different. Taking risks in the marketing world is the way to get noticed and to be remembered. So, what will make your brand stand out in […]