Why bus advertising (and bus shelter ads) are about to become even better value

In an ambitious move to enhance public transport utilisation, the Queensland State Government has introduced a significant fare reduction slashing all public transport to just 50 cents per ride.

This substantial fare cut is designed to encourage more people to choose public transport over private vehicles, and it is expected to have a ripple effect that extends beyond just increased ridership.

The reduction in fares is anticipated to result in a considerable uptick in the number of public transport users.

When travel becomes more affordable, people are more likely to leave their cars at home and opt for buses, trains, or ferries instead.

This shift is not only beneficial for the environment by reducing traffic congestion and lowering carbon emissions, but it also has the potential to transform the landscape of public transport advertising.

Increased ridership means higher visibility for ads placed on buses and at bus stops.

Advertisers will find these spots more attractive due to the larger and more diverse audience, leading to higher demand and potentially higher ad rates.

Bus advertising will benefit significantly

Bus advertising on the Gold Coast, in particular, stands to gain significantly. Buses are a major presence, and they traverse a wide range of routes, making the ads displayed on them visible to a broad and varied audience.

With more people riding buses thanks to the reduced fares, the effectiveness of bus advertisements will increase, offering advertisers more bang for their buck.

So hop on board bus advertising (see what I did there?!) and tap into great value advertising.

Call direct on 07 5534 1228 or use the form below.